We're a small team with people at our core. Our ethos is simple: we care about people, not profits. That's why our collection is as good for you as it is for the community from where it's made: Watamu, Kenya. Your purchase gives secure, ongoing employment to our team of five fabulous tailors, and provides the necessary revenue for us to continue building and improving Bluebells School, whilst supporting our various educational projects and breakfast club. Learn more about our work in Our Story.

Being small means we want people to buy less and buy better, and to consider what a product represents in terms of its social and environmental price. As a small social enterprise, we strive to create the greatest social impact we can. Don’t just take our word for it, follow our social stories for evidence and testimonials.